Professional Journey

KURU Footwear, Salt Lake City / June 2024-current
Graphic Designer

  • Lead all graphic design efforts, collaborating with cross-departmental teams and external agencies.

  • Develop creative assets for DTC channels, including social ads, email, and website ensuring timely and brand-aligned delivery.

  • Tailor visual assets to resonate with targeted customer segments throughout the marketing funnel.

  • Highlight product features in customer-focused designs that enforce KURU’s evolving brand vision.

  • Manage multiple projects efficiently, prioritize tasks, and incorporate feedback constructively while keeping up with industry trends.

MarketDial, Salt Lake City / August 2022-June 2024
Graphic Designer

  • Craft compelling visual narratives to effectively communicate with customers and stakeholders.

  • Design and produce diverse content across digital and print platforms.

  • Collaborate cross-functionally with global teams and external agencies to enhance work and streamline processes.

  • Proactively optimize creative processes in alignment with a commitment to elevating visual storytelling

Publicis Communications, Zurich / April 2017- September 2018
Brand Assistant

  • Managed projects, ensuring seamless coordination and communication with clients.

  • Conducted client presentations, effectively articulating ideas, and meeting deadlines efficiently.

  • Contributed valuable insights by analyzing competitors, enhancing client strategic positioning.

  • Collaborated across all agency departments for a smooth process throughout the project lifecycle.

HR Today, Zurich / August 2016- March 2017
Junior Marketing Manager

  • Shaped and executed comprehensive marketing strategies.

  • Developed impactful communication strategies and optimized budget planning.

  • Conducted thorough market research, providing valuable insights for strategic decision-making.

  • Involved in event organization, CRM, and support strategic partnerships.

Group M, Zurich / January 2016- July 2016
Social Media & Search Marketing Intern

  • Setup and maintenance of client campaigns with a focus on efficient resource allocation.

  • Conducted comprehensive competitor analysis to inform client strategies.

  • Supported pitch presentations and actively involved in the creation and management of search campaigns (SEA), primarily with Google AdWords.

education

Weber State University, Ogden UT, USA
BFA Graphic Design / January 2019 - December 2022
GPA 3.98
My degree encompassed a range of design disciplines. In web, motion, and interaction design, I mastered crafting seamless online experiences and dynamic visual narratives. I delved into printmaking, branding, and packaging design, developing a holistic understanding of both digital and traditional design mediums.

University of Applied Sciences, St. Pölten, AT
BA Media & Communications Consulting / September 2013 - June 2016
In my first degree, I focused on diverse aspects of the field, gaining expertise in project management, economics, and media planning, providing a strategic foundation. I also delved into advertising, public relations, and information design, honing my skills in crafting compelling narratives and visual communication. This degree equipped me with a versatile skill set for navigating the dynamic landscape of advertising, media, and strategic consulting.

Cornell University
UX Design Certificate / April 2023 - October 2023
My certification focused on essential aspects of human-centered design. This included creating user personas, developing UX design concepts, and conducting extensive user research. I gained expertise in prototyping and UX feedback as well as running usability tests and reporting on results. This certification provided a comprehensive foundation in user experience design, emphasizing a user-centric approach throughout the design process.

software skills

Adobe Photoshop

Adobe Illustrator

Adobe inDesign

Adobe After Effects

Adobe Premier Pro

Adobe XD

Figma

Google AdWords

Wordpress

Microsoft Powerpoint

Microsoft Word

Microsoft Excel