Branding & Packaging

Gaiavio

This project tackles the challenge of sustainability in laundry solutions. In the U.S. alone, more than 700 million plastic laundry detergent jugs are discarded annually. Despite powdered detergent seeming like a greener option, it often comes in plastic-lined cardboard boxes with additional plastic components. Gaiavio is on a mission to revolutionize laundry care by creating a plastic-free detergent. This project delves into the mission, strategies, and creative processes behind reshaping the laundry detergent landscape for a more eco-conscious and sustainable future.

challenge, concept & solution.

Addressing the challenge of creating a sustainable brand based on the 5R principle, Gaiavio introduces an innovative concept: The development of a plastic-free laundry detergent, packaged in small concentrated glass vials. These vials can be easily topped up with water, creating a 48 oz detergent bottle for convenient use that is comparable to conventional options found in grocery stores. Gaiavio's overarching mission revolves around providing environmentally conscious consumers with a seamless and convenient alternative. By maintaining a commitment to 100% plastic-free products, Gaiavio not only fosters consumer convenience but also actively contributes to the preservation of our precious planet.

the product in detail

what is it?

Gaiavio elevates laundry care with its ingeniously designed detergent, housed in compact glass vials that, when filled with water, yield a generous 48 oz bottle of detergent. Return the empty glass vials to Gaiavio for a discount on your next order. Choose from an array of enticing scents or opt for an odorless option.

why did we make it?

At Gaiavio, our unwavering commitment is to environmental preservation. Our mission is to craft a 100% plastic-free product with the tiniest carbon footprint possible. The reduced weight of our detergent not only minimizes shipping emissions but also translates to cost savings.

where you can get it.

Discover Gaiavio's groundbreaking detergent online at our official website, Amazon, and select major grocery stores. Elevate your laundry routine with Gaiavio, where sustainability meets convenience.

target group

Gaiavio's target audience comprises married couples with no children and a medium to high yearly income. This group, with interests in sports, music, and books actively takes small steps to preserve the environment, such as using reusable bags and recycling. Currently using Tide Pods, they seek recommendations from friends for laundry detergent. Their pain points include the overwhelming array of choices and a desire for eco-friendly options with a pleasant scent. The desired product features include minimal waste, a large quantity of detergent to reduce shopping frequency, a lasting fragrance, and effective cleaning capabilities. Gaiavio's innovative detergent caters to these preferences, offering a sustainable and effective solution for the environmentally conscious consumer.

art direction

Gaiavio's branding blends innovation with a commitment to nature, using a color palette that signifies stability, energy, and tranquility. Their logo, a fusion of a bubble and leaf, encapsulates their focus on environmentally friendly products, reflecting a modern, sustainable ethos.

The Gaiavio logo elegantly combines a bubble and a leaf, symbolizing the brand's product range and its commitment to nature. This design succinctly reflects Gaiavio's innovative spirit and dedication to environmental sustainability.
The typographic design blends the robust elegance of Georgia Bold for headers and subheaders, with the crisp, clean lines of Neue Kabel Medium for body text. This thoughtful combination ensures both visual appeal and reader-friendly clarity, creating a harmonious reading experience.
Choosing forest green, yellow, and light blue for the brand colors combines nature's stability, energetic warmth, and calming approachability. This palette emits innovation and at the same time creates a dynamic and accessible visual identity.

Illustration

Embracing Earth's Essence: The Journey of Life.
This illustration captures the essence of the cycle of life, an integral aspect of Gaiavio's mission. Gaiavio's commitment to a greener future is embodied in its initiative to create completely plastic-free product packaging, thus playing a pivotal role in environmental conservation. The incorporation of Gaiavio's logo elements within the illustration symbolizes the brand's dedication to nurturing and protecting our planet.