Illustration
Exploring Data since 2016
MarketDial's swag collection, featuring custom drawn astronaut illustrations, symbolizes the bold journey through retail data, much like an astronaut's venture into space. The astronaut represents the precision and confidence MarketDial instills in its clients, transforming the daunting universe of data into navigable terrain. The stickers, t-shirts, and tote bags aren't just your typical merch – they're MarketDial’s way of showing their commitment to data.
challenge, concept & solution.
My task as a graphic designer for MarketDial was to create visuals that both communicated the company's unique in-store testing approach and resonated with a diverse retail audience. I chose an astronaut motif as the design's centerpiece, embodying both the exploration in data analysis and MarketDial's Salt Lake City roots. In some illustrations, the astronaut is shown snowboarding and skiing, a tribute to the local culture.
I varied the astronaut design to suit each medium: simple line-art for the stickers and more detailed illustrations for the t-shirts and tote bags, optimizing for screen printing and larger formats. This approach not only unified the collection but also highlighted the strengths of each medium uniquely.