Gaiavio
Gaiavio is a fictional eco-friendly brand that reimagines laundry care with reusable glass vials of concentrated detergent, effectively eliminating plastic waste from laundry products. This concept blends sustainable innovation with clean, minimal design to promote a smarter, low-impact routine.
Client
Personal Project
Industry
Consumer Goods
Service
Branding
Packaging
Duration
8 Weeks
Overview
Gaiavio is a fictional eco-conscious brand aiming to revolutionize laundry care by eliminating plastic waste. The concept centers around concentrated detergent housed in reusable glass vials, offering a sustainable alternative to traditional plastic packaging.
The Challenge
In the U.S., over 700 million plastic laundry detergent jugs are discarded annually. Even powdered detergents often come in plastic-lined boxes. The challenge was to design a product and brand that not only reduces plastic waste but also appeals to environmentally conscious consumers seeking convenience and effectiveness.
The Solution
I created a full brand and packaging system for Gaiavio, an innovative laundry product that comes in pre-measured, concentrated drops housed in reusable glass vials. Customers simply dilute a drop in water at home using a sleek, refillable dispenser. This cuts out bulky jugs, unnecessary plastic, and excess shipping weight. Visually, the brand blends clarity with purpose: a clean, modern logo that combines a bubble and a leaf to nod to both efficacy and eco-consciousness; a color palette of forest green, bright yellow, and soft blue to evoke sustainability, energy, and calm; and typography that’s both elegant and accessible. Every design decision supports the product’s mission for less waste and more intention.
The Result
The final concept presents a cohesive brand identity that aligns with Gaiavio's mission. The design effectively communicates the product's eco-friendly benefits and positions Gaiavio as a viable alternative in the laundry detergent market.
