Westward
An exhibition catalog that reframes the American West, combining bold imagery and curated essays to question nostalgia and invite fresh dialogue.
Client
Personal
Industry
Art
Service
Editorial Desgin
Book Binding
Print Design
Duration
12 weeks
Overview
Westward is a conceptual art exhibition with an accompanying catalog that invites a fresh look at the American West. Through curated photography and essays, it questions romantic myths and opens space for new conversations about culture, politics, and economics.
The Challenge
Produce a 140-page catalog that elevates exhibition documentation into a thoughtful, multilayered experience. It showcases the artwork and encourages readers to reexamine ideas about the American West.
The Solution
I organized a curated selection of works and essays into four thematic chapters for clarity and flow. Each chapter pairs large, high-quality images with tight, insightful text. A layered mix of paper stocks and textures turns the book into a physical counterpart to the exhibition.
The Result
The catalog functions as an independent read while also enhancing the show. It gives readers a nuanced perspective on the American West and invites them to sit with it a little longer.
