From messy data to clean narrative: foot-pain trends made understandable and ready to share.

Gaiavio is a fictional eco-friendly brand that reimagines laundry care with reusable glass vials of concentrated detergent, effectively eliminating plastic waste from laundry products. This concept blends sustainable innovation with clean, minimal design to promote a smarter, low-impact routine.

An exhibition catalog that reframes the American West, combining bold imagery and curated essays to question nostalgia and invite fresh dialogue.

A fresh brand identity for Stay Park City Cycling—including a bold new logo, brand book, and race kit designed to match the energy and altitude of riding in the Wasatch.

A playful, space-themed swag collection for MarketDial that turns data exploration into an adventure, featuring custom astronaut illustrations across tees, totes, and more.

A series of direct mail catalogs designed for KURU Footwear, merging brand storytelling and conversion-focused layouts to drive high-volume sales across multiple campaigns.