Trends Report
From messy data to clean narrative: foot-pain trends made understandable and ready to share.
Client
KURU Footwear
Industry
Footwear
Service
Digital Design
Print Design
Illustration
Duration
6 Weeks
Overview
The 2025 Foot Pain Trends Report translates heavy data into a clean narrative about life with foot pain and solutions from KURU. Striking visuals and quick reads make it easy to engage and easy to share.
The Challenge
Translate dense survey data into a compelling, visually driven story while keeping the nuance intact. Make it credible, cohesive, and on-brand, and help it stand out in a category that often favors stats over design.
The Solution
I shaped the visual direction and brought the data to life through custom illustrations, infographics, and a clean, editorial layout. Every design choice aimed to make the report feel less like homework and more like something you'd actually want to read (and maybe even send to a friend).
The Result
The report became one of KURU’s top-performing content pieces, driving high engagement across email and social. It also helped position the brand as a thoughtful voice in foot health without feeling clinical.
