Trends Report
A data-packed report turned visually engaging story—making foot pain trends feel human, helpful, and surprisingly shareable.
Client
KURU Footwear
Industry
Footwear
Service
Digital Design
Print Design
Illustration
Duration
6 Weeks
Overview
The 2025 Foot Pain Trends Report was a data-rich initiative aimed at bringing visibility to how foot pain affects people's lives—and how brands like KURU are part of the solution. From scroll-stopping visuals to digestible insights, the goal was to create something people would actually want to read (and share).
The Challenge
Translate dense survey data into a compelling, visually-driven story—without losing the nuance. The report needed to feel credible, cohesive, and on-brand, while also standing out in a category where design often takes a back seat to stats.
The Solution
I shaped the visual direction and brought the data to life through custom illustrations, infographics, and a clean, editorial layout. Every design choice aimed to make the report feel less like homework and more like something you'd actually want to read (and maybe even send to a friend).
The Result
The report became one of KURU’s top-performing content pieces, driving high engagement across email and social. It also helped position the brand as a thoughtful voice in foot health—without feeling clinical.
