MarketDial Swag
A playful, space-themed swag collection for MarketDial that turns data exploration into an adventure—featuring custom astronaut illustrations across tees, totes, and more.
Client
MarketDial
Industry
Software
Service
Illustration
Duration
6 weeks
Overview
MarketDial helps retailers navigate the vast universe of in-store data. To bring this mission to life, I designed a swag collection centered around a custom astronaut character—symbolizing precision, curiosity, and the boldness of exploration.
The Challenge
Create a cohesive set of visuals that communicate MarketDial’s unique approach to in-store testing while resonating with a diverse retail audience. The designs needed to be adaptable across various mediums and reflect both the company's data-driven mission and its Salt Lake City roots.
The Solution
I created a custom astronaut character as the centerpiece of the swag collection—appearing in playful, unexpected scenes like skiing or snowboarding to nod to MarketDial’s Utah roots. The illustrations were adapted across tees, totes, and other formats, each designed to feel fresh while keeping the overall look cohesive. The result: swag that’s as bold and curious as the brand itself.
The Result
The swag collection successfully transformed MarketDial's complex data narrative into an engaging visual story. It not only enhanced brand recognition but also fostered a sense of connection and pride among clients and team members alike.
